We Built This Because
the Industry Got
It Wrong.
It started with a can.
Then two. Then whatever it took to get through the afternoon.
PK wasn't looking to start a supplement brand. He was just trying to get through long work sessions without feeling like he was borrowing from the next day to pay for today.
The energy drinks worked. For a while. Then they started affecting sleep. Then the sleep deprivation made the next day harder. So the next day needed more. The cycle was obvious. Stopping it wasn't.
The frustrating part wasn't the reliance. It was looking for an alternative and finding nothing that wasn't just caffeine in a different wrapper. Pre-workouts. Focus pills. Nootropic stacks with 400mg of caffeine buried in the small print.
The supplement industry had one answer to every productivity problem:
Stimulate harder.
Nobody was building something different.
So We Did.
Neon SHROOMS started as a question: what would a focus product look like if it was built around your biology instead of against it?
Functional mushrooms had been used for cognitive performance for centuries before the energy drink industry existed. Lion's Mane. Reishi. Ashwagandha. Compounds that work with your nervous system rather than forcing it.
The research was there. The dosing was understood. What didn't exist was a product built for the people who actually needed it — developers, builders, gamers, operators. People doing cognitively demanding work who needed something that lasted a full session, not just the first hour.
We spent months on the formulation. Transparent doses. No proprietary blends. Nothing hidden. Every compound at a level that does something.
And when the science improves, so do we.
The Industry Has Been
Doing This Wrong.
Stimulants don't give you energy. They borrow it. Every spike has a corresponding crash. Every crash requires more tomorrow. The tolerance builds, the effect shrinks, the dependency grows.
That's not a focus solution. That's a subscription to a problem.
Focus should be earned. Not borrowed.
Built over time. Not manufactured for 45 minutes.
Sustainable. Not cyclical.
That's what Neon stands for.
SHROOMS is where it starts.
PK
Founder, Neon Vitality
UK Formulated
Fully Transparent Ingredient Dosing
No Proprietary Blends
No Hidden Caffeine
30-Day Protocol Guarantee
100% Vegan. Allergen-Conscious.